We are Duluva
Duluva is a women's underwear brand and marketer founded in Medellín, Colombia, in 2025.
We outsource our manufacturing processes to local artisans who put their heart into every detail, creating comfortable, delicate pieces with that touch of sensuality that defines you.
Value proposition
At Duluva we design underwear that adapts to you, not the other way around.
We create sets that understand that every body is different — that's why you can combine sizes in the same garment — and we offer different cuts and styles: from flirtier panties to sporty and relaxed designs, so you can choose what makes you feel your best every day.
More than just underwear, we're a way for you to feel good about yourself... from the inside out.
High purpose
Our purpose stems from the desire to make more women feel good, not only through our clothes, but also by generating a positive impact.
We want to continue growing until we can support causes that benefit women in vulnerable situations, bringing them that feeling of care and self-love that inspires us every day.
Our philosophy
It all starts with what you can't see... but it makes you feel amazing.
At Duluva, we believe that underwear is the first step to connecting with yourself: with your body, your energy, and your authenticity.
That's why we show the real body, celebrate difference, and design with the most important thing in mind: that you feel like yourself, comfortable and confident, just as you are.
Vision
Where are we going?
To become a leading brand in inclusion and women's well-being, growing to support low-income women and ensuring that all women, without exception, feel beautiful, safe, and comfortable.
