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The first collection is called "Why Not?" It symbolizes the beginning of everything. It was the question that started this adventure: Why not launch an underwear brand? Why not dare to do something different? This name reflects the courage to undertake without fear, of wanting to achieve goals and taking that first step into the unknown. "Why Not?" is a declaration that there are no limits to what you can attempt and achieve, an invitation to start new things and to move forward without fear.